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International Jewelry Designers arena- Rhea Nasta proudly stands by the Indian Flag atop her counter


Hong Kong - at the entrance of the HKJMA International fair at the Hong Kong Convention Center

Rhea says....
...I would like to share my experiences as a special invitee at the International Jewelry Fair in Hong Kong this month. 

I had the honour of being selected for the International Jewelry Fair in Hong Kong to represent India this month. This was organized by the Hong Kong Jewelry Manufacturers Association from 4th to 7th December ’08 at the Hong Kong Convention Center. For the first time they had organized this unique event. Jewelry designers from across the world had been selected & invited to exhibit their exclusive pieces. The trade & consumers had been invited to visit the showing. My design with due credits had been featured on their invite which was sent all over the world.

It was an amazing experience to be part of an international team. There were designers from Korea, Japan, China, Italy & Brazil to name a few. Each designer was exhibiting unique designs which were inherent to the culture of their country. Motifs inherited from traditions, craftsmanship native to their homeland, styles suiting their contemporary trends all formed part of this unique collection. A special area had been designated to us – International Jewelry Designers Arena. Exclusive display units had been specially created to showcase these fine collections. There was a sumptuous dinner get together on the first night so that the designers could all meet & interact with each other. The hospitality offered by HKJMA was splendid.


Overall feedback to Indian handmade jewelry was very good. As a founder member of the Jewellery Designers Council of India I want to share this learning experience with the Indian designers - they should emphasize on Indian motifs & craftsmanship which our culture is so enriched with. When we exhibit internationally we realize what is lacking there & that there is so much scope for us to take ‘Brand India’ overseas.

My jewellery is retailed as “RHEA” at Popley La Classique at Bandra & Grand Hyatt, Popley & Sons Jewellers – Opera House & Dia Time – Breach Candy.
 


 

 

I received innumerable compliments for the jewelry designed by me. I had taken my handcrafted couture jewelry made in gold, studded with diamonds & color stones. Each piece was unique in design, style & craftsmanship. Each jewelry item had its roots in Indian culture. My earrings were inspired by the chandeliers of the palaces of Indian royalty & were crafted as contemporary Jhumkas. I used wood in a traditionally inspired necklace set created in 22 karat gold with filigree, embossing, die-cutting & gheru polish. This necklace could be draped as scarf!

My pieces exclusively designed for DTC-DeBeers for Parmeswar Godrej & Avanti Birla also attracted a lot of attention. Use of a lot of unusual gemstones has always been a part of my design style. Award winning Tahitian Trophy brooch & Signity Facet Award Nail Art ring was well appreciated. The Rolling Mickey diamond pendant from Disney Fine jewelry created by me got a smiling response!



These pictures are taken at the opening of the new Popley store in Dubai with the cast of the movie "Victory"
 




 

 


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