Current Trends of Jewellery for the Woman of today

What's hot? ........white is hot!!! (or cool??)
                white is elegant ,
                     white is sophisticated,
                            white is fashionable!
                     white look is definitely ON!

 The types of precious metals available in white are Platinum, White gold, Rhodium plated yellow gold & Silver.

 Platinum has recently entered our market and is meant for the elite females. It's white look is forever. It is a rare metal (20 times rarer than gold) and exceptionally pure (90% pure compared with 18 carat gold which is only 75% pure). Platinum jewellery boasts of an exclusive range designed solely for it. It looks beautiful with diamonds. It can also be combined with yellow gold for a dual colour look. The latest is princess cuts in invisible settings in platinum.
 

 For those who are ever loyal to gold, white gold is ideal. There are exclusive designs in plain gold & diamond studded jewellery to suit all ages. Textured jewellery being the fashion of the day highlights the use of this metal.
The white look on yellow gold jewellery can be achieved by rhodium plating. It cannot substitute for either white gold or platinum as it can wear off if not handled carefully. One can achieve this on any piece of jewellery & hence it is versatile. It is the economical way to follow the white trend.

What else is also hot and happening this season? Colour is the verdict! Precious and semi precious stones are in with a roar. Its a fashion phase  world over. Earlier the colours were restricted to red and green but now the range of innovative colours of topaz , perridots, amethysts are doing really well.

This trend matches all the aspects of life like nature, clothing ,festivals and has made jewellery even more attractive.

Precious stones like rubies, emeralds and sapphires are more expensive and have colour restrictions whereas semi precious stones bring the cost down and the fashion factor up with their flexibility in shades.

Piece wise earrings are much in demand. Long earrings with heavy designs from two to four inches length are doing pretty well. People have become more adventurous in their jewellery selection also.